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Privacy Policy

Last updated: January 2025

1. Introduction

QR Insights ("we," "our," or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our QR code analytics platform.

2. Information We Collect

Account Information

When you create an account, we collect:

  • Email address
  • Name (if provided)
  • Password (encrypted)
  • Company information (for white-label features)
  • Subscription and billing information

QR Code Data

When you create QR codes, we store:

  • QR code names and descriptions
  • Destination URLs
  • QR code images and styling preferences
  • Creation and modification timestamps

Analytics and Tracking Data

When someone scans your QR codes, we collect:

  • Geographic Location: Country, region/state, and city (city-level precision only - we do not collect street addresses or precise coordinates)
  • Device Information: Device type (mobile, desktop, tablet), operating system, browser type and version
  • Technical Data: IP address (for location detection), user agent string, referrer information
  • Timestamp: Date and time of scan

Usage Data

We collect information about how you use our platform:

  • Feature usage patterns
  • Login frequency and duration
  • Platform interactions and preferences

3. How We Use Your Information

Service Provision

  • Create and manage your QR codes
  • Provide analytics and insights about QR code performance
  • Enable real-time monitoring for eligible plans
  • Support white-label branding features

Account Management

  • Authenticate your identity and maintain your account
  • Process subscription payments and billing
  • Communicate important account updates
  • Provide customer support

Service Improvement

  • Analyze usage patterns to improve our platform
  • Develop new features and capabilities
  • Ensure platform security and prevent abuse

4. Information Sharing and Disclosure

We Do Not Sell Your Data

We do not sell, trade, or rent your personal information to third parties.

Service Providers

We may share data with trusted third-party service providers:

  • Supabase: Database hosting and authentication
  • Stripe: Payment processing
  • Vercel: Platform hosting
  • IP Geolocation Services: Converting IP addresses to geographic locations

Legal Requirements

We may disclose information when required by law or to protect our rights and safety.

5. Data Security

We implement appropriate technical and organizational security measures:

  • Encryption of data in transit and at rest
  • Row-level security policies in our database
  • Secure authentication protocols
  • Regular security audits and updates

6. Geographic Location Data

Important: Our location tracking is limited to city-level precision only. We:

  • Do NOT collect precise GPS coordinates
  • Do NOT track street addresses or specific locations
  • Use IP address geolocation to determine country, region/state, and city
  • Cannot identify specific buildings, businesses, or exact locations

This city-level data helps you understand the geographic distribution of your QR code scans for marketing insights.

7. Data Retention

  • Account Data: Retained while your account is active
  • QR Code Analytics: Retained according to your subscription plan (7-90 days, or unlimited for higher tiers)
  • Billing Information: Retained as required by law and accounting practices

8. Your Rights and Choices

Account Control

  • Update your account information at any time
  • Download your QR code data
  • Delete your QR codes and associated analytics
  • Cancel your subscription

Data Rights

Depending on your location, you may have rights to:

  • Access your personal data
  • Correct inaccurate information
  • Request deletion of your data
  • Restrict processing of your data
  • Data portability

9. Cookies and Tracking

We use essential cookies for:

  • User authentication and session management
  • Remembering your preferences (theme, language)
  • Platform functionality and security

We do not use advertising cookies or third-party tracking scripts.

10. Children's Privacy

Our service is not intended for children under 13. We do not knowingly collect personal information from children under 13.

11. International Data Transfers

Your data may be processed in countries other than your own. We ensure appropriate safeguards are in place for international data transfers.

12. Changes to Privacy Policy

We may update this Privacy Policy from time to time. Material changes will be communicated through email or platform notifications.

13. Contact Us

If you have questions about this Privacy Policy or your data rights, contact us at:

Email: privacy@qr-insights.com
Support: support@qr-insights.com

14. Data Protection Officer

For data protection inquiries, you can reach our Data Protection Officer at: dpo@qr-insights.com